“I see furniture art as being sculptural or monumental; I like the challenge and excitement of being able to express myself – and tell a story – in a less orthodox fashion.”
To celebrate their inaugural exhibition at 100% Design show in London, design furniture brand Novamobili have announced an exclusive collaboration with British action painter Ben Mosley.
The artist has used – as canvases – two Doll Chairs from the latest Novamobili collection and has transformed them into unique artworks, taking inspirations from British and Italian landmarks, and capturing the two nations’ vibrant creativity and design excellency. The two chairs were displayed at 100% Design during the London Design Festival.
Ben Mosley also painted new works live at the Novamobili stand, creating original artworks during 100% Design, and performed his action painting on the Italian brand’s Alfa wardrobe. For this commission, Novamobili wished to pay homage to London’s unique atmosphere and design, and create a metaphorical bridge between Italian and British design cultures.
