Following the success of his fries box design, Ben was flown out to New York as part of the McDonald’s 2014 World Cup promotional campaign. He was invited to do a live painting at a celebrity World Cup launch party in Midtown Manhattan, where he created a life-size painting of his iconic image ‘Team Spirit’.

Ben painted ‘Team Spirit’ straight on to the canvas in order to maintain the spontaneity of his work and give it a unique personality. It shows football players huddled together in a circle, promoting the idea of unity and symbolising the bond of friendship, strength and togetherness.

To see Ben’s McDonalds fries box project; Fans of the World