“It made me feel really proud to be working with such a global brand at one of the world’s most iconic sporting events.”
Following the success of his fries box design, Ben was flown out to New York as part of the McDonald’s 2014 World Cup promotional campaign. He was invited to do a live painting at a celebrity World Cup launch party in Midtown Manhattan, where he created a life-size painting of his iconic image ‘Team Spirit’.
Ben painted ‘Team Spirit’ straight on to the canvas in order to maintain the spontaneity of his work and give it a unique personality. It shows football players huddled together in a circle, promoting the idea of unity and symbolising the bond of friendship, strength and togetherness.
To see Ben’s McDonalds fries box project; Fans of the World
